TOF / Awareness Media Buying Calculator Top of Funnel · MENA · by Moe Mokhtar
🇪🇬 Egypt · EGP · Multi-Platform
by
Moe Mokhtar
Campaign Setup
Budget
Amount EGP
Duration
Country
Currency
Objective
Industry
Platforms
Budget Split
Assumptions & Sources ▸
Model Assumptions
MarketEgypt · MENA
CurrencyEGP
Benchmark baseReal Egyptian brand data
IG vs FB CPM+15% (all objectives)
Snapchat CPM+25% vs Meta avg
TikTok — awareness−18% vs FB
TikTok — trafficParity with FB
TikTok — lead/ATC+5% vs FB
TikTok — sales+10% vs FB
Engagement CPMEGP 23–26
Traffic CPMEGP 29–34
Lead Gen CPMEGP 46–55
Sales CPMEGP 123–214
Egypt & MENA Sources
EG Lebesgue — Facebook CPM by Country 2026 (Egypt $1.81)
EG ADCostly — Facebook Ads Cost in Egypt (CPM, CPC, CTR trends)
EG XYZ Lab — Meta Ads Benchmarks in Egypt
EG Vaizle — Facebook Ads Benchmarks by Region incl. Egypt 2025
EG DataReportal — Digital 2025 Egypt (TikTok 41.3M users, 56% adult reach)
EG NAOS Solutions — Egyptians & Digital 2025 Report
EG Enhencer — Facebook CPC by Country: Egypt vs UAE comparison
EG AdAmigo — Meta CPM & CPC Benchmarks by Country 2026
UAE & Dubai Sources
UAE SuperAds — Facebook CPM Benchmarks UAE 2025 (avg $19.20)
UAE SuperAds — Facebook E-commerce CPM UAE 2025 (avg $13.68)
UAE ProntoSys — Social Media Advertising Costs Dubai 2026
UAE Vaizle — UAE Facebook Ads Cost 2025 (CPM $7.47, CPA $306)
UAE SuperAds — Facebook CPC Benchmarks UAE by Industry 2025
UAE Digializer — UAE Social Media Advertising Costs (TikTok CPM ~$10)
Global & Cross-Platform
GLOBAL Gupta Media — Social Media CPM Tracker (Meta $8.17, TikTok $4.67 · Oct 2025)
GLOBAL eMarketer — TikTok CPM Gaining on Meta: Gap Shrinking to $5.50
GLOBAL eMarketer — TikTok Leads as Social CPMs Climb (Q1 2025 forecast)
GLOBAL Gupta Media — TikTok Ads Cost Guide (49–53% cheaper than Meta in Q1–Q3 2024)
GLOBAL Trendtrack — TikTok vs Meta CPM Benchmark Data 2026
GLOBAL WebFX — Meta Marketing Benchmarks Facebook & Instagram 2026
GLOBAL Lebesgue — TikTok Ads Benchmarks CTR, CR, CPM 2026 (avg $4.80)
GLOBAL AdBacklog — Instagram Ads Benchmarks by Industry 2025
GLOBAL AdBacklog — TikTok Ads Benchmarks by Industry 2025
GLOBAL Quimby Digital — Current CPM Rates 2025 (Meta $6.59, TikTok $6–8)
SNAP AWISEE — Social Media Ads Cost 2025 (Snapchat +47% YoY CPM)
GLOBAL Scrumball — TikTok CPM Rates 2026 (Q1 $3.38 → Q2 $5.12)
Conservative = higher CPM
Realistic = benchmark midpoints
Optimistic = strong creative
* Estimates only · Sample of Egyptian brands we've worked on · Moe Mokhtar